Creative Content Script

DUTCH MUSIC FADES IN

Phineas Fogg has done it again!!

This time he brought you a snack all the way from the Netherlands

So come in to your favorite bar and have your taste buds take a journey around the world with the new Kroket balls

Available today.

DUTCH MUSIC FADES OUT

Implementation Evaluation Control

Marketing Implantation is defined as “… the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objective. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how.” (Marketing: An Introduction, Armstrong/Kotler, p. 57)

The Who: This would be the Phineas Fogg Snacks company and all other companies involved in promoting, distributing, and purchasers.

The Where: Anywhere that the product is sold.

The When: This would be anytime that the product is being sold and consumed as well as advertisements on the television or the internet

The How: Everyone knows that you have to crawl before you can walk, so saying this its fairly obvious we need to start as a small local business. Slowly spreading the name of Phineas Fogg Snacks.

Promotion

To promote my product, I will be using the Push Strategy. The Push Strategy is, "A promotion strategy that calls for using sales force and trade promotion to push the product through channels. The producer promotes the product to channel members who in turn promote it to final consumer" (Marketing: An Introduction, Armstrong; Kotler, p. 384) I figured that this would be the best way to promote my product. For all the places that sell my product I will give them items that they can raffle off to the people who buy my product in the individual bars. Once a costumer buys the Kroket balls they will get a slip to put their name and phone number down so they can win great prizes while also getting a taste meal.

Price

“Price - the amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service.” (Marketing an Introduction, Armstrong/Kotler, P. G7) With this being said, I want to create a fair price for my product. The most expensive part in making this product is the meat that goes inside. I would consider this an appetizer-like food, so I would consider the price to be around the same as getting wings or chicken fingers, which runs average from about six dollars to seven dollars for a basket of about 10-8 Kroket balls. “It’s important to remember that “good value” is not the same as “low price.” (Marketing: An Introduction, Armstrong; Kotler, p. 276)  So with this in mind I got to make sure that my product will be worth selling at this price, but I will only be able to tell with trial and error.

Distribution

“Few producers sell their goods directly to the final users. Instead, most use intermediaries to bring their products to market. They try to forge a marketing channel (or distribution channel)—a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.” (Marketing: An Introduction, Armstrong; Kotler, p. 311) Since my target market are bar goers, I will research what the other companies use to deliver their products to the same bars. I am assuming that they all use similar methods of distributing their products. And if there is ever a problem with our deliveries, each bar that I sell to will have the number for Phineas Fogg’s Snacks main office so that any discrepancies can be squashed immediately.

Product

“We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these.” (Marketing: An Introduction, Armstrong; Kotler, p. 208) My product, Kroket Balls, are a delicious snack. But then so are a lot of people’s product. What makes mine stand out is that it has an intriguing look to them that will bring in the Daredevils first, but once they spread the word of how tasty they are people will flock to get them. So over all I feel that this product has a lot of potential that needs to be explored and if explored than we will find ourselves amongst a snack legend. “Quality has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction.” (Marketing: An Introduction, Armstrong; Kotler, p. 214)

Target Market Strategy

“Most companies have moved away from mass marketing and toward target marketing—identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each. Instead of scattering their marketing efforts (the “shotgun” approach).” (Marketing: An Introduction, Armstrong; Kotler, p.174) I will be targeting any bar that is willing to accept my product, I want everyone to experience the joy of my Kroket Balls.

 “By carefully studying the environment, marketers can adapt their strategies to meet new marketplace challenges and opportunities.” (Marketing: An Introduction, Armstrong; Kotler, p.67) By studying each environment for where I want to sell my product, I will be able to custom tailor a pitch to each bar owner so that they see my product as the perfect choice for their bar and their costumer. 

Situation or SWOT Analysis

The marketer should condu“Managing the marketing function begins with a complete analysis of the company’s situation. ct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)” (Marketing: An Introduction, Armstrong; Kotler, p. 54)

“Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives.” (Marketing: An Introduction, Armstrong; Kotler, p. 54) Phineas Fogg is already a known figure from the Book/ movie Around the World in 80 Days. “Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance.” (Marketing: An Introduction, Armstrong; Kotler, p. 54) Our company has some bigtime competition so we would need to find a unique way to promote ourselves.  “Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage.” (Marketing: An Introduction, Armstrong; Kotler, p. 54) We have the benefit of making snakes from all around the world so we have the opportunity to appeal to many different cultures. “Threats are unfavorable external factors or trends that may present challenges to performance.” (Marketing: An Introduction, Armstrong; Kotler, p. 54) the treats would be the bigger companies.

Objectives

“The challenge facing us is not just one of consumers being more-value conscious, it’s how we gain … a renewed relationship with consumers who have less inclination to listen to [companies with whom] they do not have strong and valued relationships.” (Marketing: An Introduction, Armstrong; Kotler, p. 4) At my company, Phineas Fogg Snacks, we have only but two objectives. Objective one: making a quality product. If we make high quality products, they will start to build a reputation of their own, which is our way of getting our foot in the door. Objective two: making and maintaining great customer relations. This is the most important objective because customers are all a business has got. Like in a band you need fans to keep being successful, a business needs those “die-hard” customers that will keep coming to you time and time again.

Business Mission Statement

“An organization exists to accomplish something, and this purpose should be clearly stated.” (Marketing: An Introduction, Armstrong; Kotler, p. 39) A company has a Mission statement so they can clearly show people what they are all about as a company. A mission statement should show the companies values and its character, and when the company starts to fulfill their statement it will bring in the people that share the same values and people will become loyal to that company. “A company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers.” (Marketing: An Introduction, Armstrong; Kotler, p. 40) Of course we know that a company is created to make money, so that does not need to be explained in your mission statement. It could be assumed that your business is all about the money and not the customer, which you do not want for obvious reasons.

So, with all that said, my Mission Statement is as follows; “At Phineas Fogg Snacks we are proud to make crazy and delicious snacks for bars the world over. Spreading culture and love everywhere we go.”

Week 10 EOC: Road Map For Success

1. Catch up on reading
2. Catch up on tweets
3. Prepare for final exam
4. Complete creative content
5. Finish final project postings
6. visual representation of product bag
7. Logo for product.
8. Finish quotes
9. Make sure to come to class on time
10. Bring #2 pencil

Week 9 EOC: Creative Content

For my Creative Content I will be writing a thirty second commercial for the Kroket balls that I am marketing. The commercial will start off with Dutch music playing, since the Kroket is a The Netherlands favorite. It will continue on to say, “Are you bored with the same old bar foods you see all around town?” Then there will be a crowd of people shout “yeah! Yeah!” “Well then we have a solution for you!!” Try Phineas Fogg’s brand new snack called Kroket balls, this yummy treat will get tummy grumbling with gratitude. So go down to your local bar and grab an order or two today. With the Dutch music fading out at the end.

Week 7 EOC: The Pitch

The product that I have chosen to do is called Kroket balls. "Kroket is typically cylindrical in shape, filled with a meat ragout (most commonly using beef, beef broth, flour, butter or margarine, onions, herbs.)" (http://eatyourworld.com/destinations/europe/the_netherlands/amsterdam/what_to_eat/kroket). These Kroket Balls will be breaded and deep fried so that they are nice and crispy on the outside and gooey on the inside. It will come with a side of marinara sauce and Dijon Mustard. Kroket is a very popular snack in The Netherlands, which tourist have been known to have a secret love for this weird looking treat. This snack would go great with a 22 ounce Budweiser and good company. Which is why I am promoting it to the bar scene. One portion of this food would be ten Kroket balls in a basket. The basket would go for $5.99.

Week 8 EOC: Adventure

After a long night of drinking, Phineas Fogg found himself sitting in a dimly lit bar in the sleazy Red light district of the infamous Amsterdam, Holland. The bartender comes up and sets a drink in front of him, he looks up confused and says, “I didn’t order this?” The bartender grunts and points to the most gorgeous woman Fogg had ever laid eyes on, who was sitting at the other end of the bar. He picked up the drink and started to approach her. As Fogg walked towards her, he stared, trying to soak in all of her beauty. Finally reaching her, he says hello and asked why she bought the drink for him. She did not reply. After a few more minutes of staring she finally spoke up, “I have been watching you Mr. Fogg.” He gave her a strange look but continued with the conversation, “And why would you be doing that?” “I have heard of your amazing voyage to travel around the world,” she said, “and I wanted to join you.” Fogg now seemed shocked. Why would this beautiful lady that he has only just met want to come with him on his voyage? The woman saw the shocked expression on his face and sought out to reassure him, “I do not need your answer now Mr. Fogg, come and sit for a while, we will talk all night and you can decide in the morning.” So there they sat all night, and Fogg loved every minute of it. They talked about their hopes and dreams, of losses and sorrows. They tried many delicious Dutch foods, but one caught Fogg’s attention the most, and that was the Kroket balls. The woman had told Fogg that it was the Dutch’s favorite snack food. As the night dwindled to the wee hours of the morning Fogg had told the beautiful lady that he needed to head off soon and had decided to let her come along. The woman’s face glowed with excitement. But before they left Fogg had to run to the restroom, and when he came back the woman was gone without a trace. He wanted to search for here but his time for departure had come. So he left Amsterdam with only the Kroket balls left to remember her by.   

Week 6 EOC: Me x 3

There are many things that I own that could define my personality. But there are a few things that I treasure over everything. For the first thing that I would say defines me is my pair of wrestling shoes from my senior year in high school. Seeing these shoes always floods my brain with wonderful memories. Wrestling has been one of the greatest experiences to happen in my life, it, along with the people involved, helped me get through a hard time in my life. I am an only child and have always wanted brothers to hang with and wrestling gave me just that. I even appreciate the days of wrestling that pushed me to my limits and I wanted to quit, those days taught me how to have a strong character and have good work ethic. The second object I would choose is my IPOD. I am deeply in love with music of all styles. I believe that music is a universal language and it can give you a connection to people that you never thought you would have anything in common with. I love the goosebumps that run over my entire body when I hear a song that just seems to resonate with my whole being and make me feel that I have no care in the world. Everybody needs a happy place and I found mine in Music. Which leads me to my last object which is my Blue Spark Microphone. Since I have realized my passion for music I have gone in to the field of sound and have been studying for it. So I think this microphone is a good choice. With this I want be able to create the music that has inspired me and I hope that one day the music I have created Inspires people all over the world. That would be a dream come true.