“Most companies have moved away from mass marketing and toward target marketing—identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each. Instead of scattering their marketing efforts (the “shotgun” approach).” (Marketing: An Introduction, Armstrong; Kotler, p.174) I will be targeting any bar that is willing to accept my product, I want everyone to experience the joy of my Kroket Balls.
“By carefully studying the environment, marketers can adapt their strategies to meet new marketplace challenges and opportunities.” (Marketing: An Introduction, Armstrong; Kotler, p.67) By studying each environment for where I want to sell my product, I will be able to custom tailor a pitch to each bar owner so that they see my product as the perfect choice for their bar and their costumer.
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