Creative Content Script

DUTCH MUSIC FADES IN

Phineas Fogg has done it again!!

This time he brought you a snack all the way from the Netherlands

So come in to your favorite bar and have your taste buds take a journey around the world with the new Kroket balls

Available today.

DUTCH MUSIC FADES OUT

Implementation Evaluation Control

Marketing Implantation is defined as “… the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objective. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how.” (Marketing: An Introduction, Armstrong/Kotler, p. 57)

The Who: This would be the Phineas Fogg Snacks company and all other companies involved in promoting, distributing, and purchasers.

The Where: Anywhere that the product is sold.

The When: This would be anytime that the product is being sold and consumed as well as advertisements on the television or the internet

The How: Everyone knows that you have to crawl before you can walk, so saying this its fairly obvious we need to start as a small local business. Slowly spreading the name of Phineas Fogg Snacks.

Promotion

To promote my product, I will be using the Push Strategy. The Push Strategy is, "A promotion strategy that calls for using sales force and trade promotion to push the product through channels. The producer promotes the product to channel members who in turn promote it to final consumer" (Marketing: An Introduction, Armstrong; Kotler, p. 384) I figured that this would be the best way to promote my product. For all the places that sell my product I will give them items that they can raffle off to the people who buy my product in the individual bars. Once a costumer buys the Kroket balls they will get a slip to put their name and phone number down so they can win great prizes while also getting a taste meal.

Price

“Price - the amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service.” (Marketing an Introduction, Armstrong/Kotler, P. G7) With this being said, I want to create a fair price for my product. The most expensive part in making this product is the meat that goes inside. I would consider this an appetizer-like food, so I would consider the price to be around the same as getting wings or chicken fingers, which runs average from about six dollars to seven dollars for a basket of about 10-8 Kroket balls. “It’s important to remember that “good value” is not the same as “low price.” (Marketing: An Introduction, Armstrong; Kotler, p. 276)  So with this in mind I got to make sure that my product will be worth selling at this price, but I will only be able to tell with trial and error.

Distribution

“Few producers sell their goods directly to the final users. Instead, most use intermediaries to bring their products to market. They try to forge a marketing channel (or distribution channel)—a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.” (Marketing: An Introduction, Armstrong; Kotler, p. 311) Since my target market are bar goers, I will research what the other companies use to deliver their products to the same bars. I am assuming that they all use similar methods of distributing their products. And if there is ever a problem with our deliveries, each bar that I sell to will have the number for Phineas Fogg’s Snacks main office so that any discrepancies can be squashed immediately.

Product

“We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these.” (Marketing: An Introduction, Armstrong; Kotler, p. 208) My product, Kroket Balls, are a delicious snack. But then so are a lot of people’s product. What makes mine stand out is that it has an intriguing look to them that will bring in the Daredevils first, but once they spread the word of how tasty they are people will flock to get them. So over all I feel that this product has a lot of potential that needs to be explored and if explored than we will find ourselves amongst a snack legend. “Quality has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction.” (Marketing: An Introduction, Armstrong; Kotler, p. 214)