Objectives

“The challenge facing us is not just one of consumers being more-value conscious, it’s how we gain … a renewed relationship with consumers who have less inclination to listen to [companies with whom] they do not have strong and valued relationships.” (Marketing: An Introduction, Armstrong; Kotler, p. 4) At my company, Phineas Fogg Snacks, we have only but two objectives. Objective one: making a quality product. If we make high quality products, they will start to build a reputation of their own, which is our way of getting our foot in the door. Objective two: making and maintaining great customer relations. This is the most important objective because customers are all a business has got. Like in a band you need fans to keep being successful, a business needs those “die-hard” customers that will keep coming to you time and time again.