Situation or SWOT Analysis

The marketer should condu“Managing the marketing function begins with a complete analysis of the company’s situation. ct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)” (Marketing: An Introduction, Armstrong; Kotler, p. 54)

“Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives.” (Marketing: An Introduction, Armstrong; Kotler, p. 54) Phineas Fogg is already a known figure from the Book/ movie Around the World in 80 Days. “Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance.” (Marketing: An Introduction, Armstrong; Kotler, p. 54) Our company has some bigtime competition so we would need to find a unique way to promote ourselves.  “Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage.” (Marketing: An Introduction, Armstrong; Kotler, p. 54) We have the benefit of making snakes from all around the world so we have the opportunity to appeal to many different cultures. “Threats are unfavorable external factors or trends that may present challenges to performance.” (Marketing: An Introduction, Armstrong; Kotler, p. 54) the treats would be the bigger companies.