Business Mission Statement

“An organization exists to accomplish something, and this purpose should be clearly stated.” (Marketing: An Introduction, Armstrong; Kotler, p. 39) A company has a Mission statement so they can clearly show people what they are all about as a company. A mission statement should show the companies values and its character, and when the company starts to fulfill their statement it will bring in the people that share the same values and people will become loyal to that company. “A company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers.” (Marketing: An Introduction, Armstrong; Kotler, p. 40) Of course we know that a company is created to make money, so that does not need to be explained in your mission statement. It could be assumed that your business is all about the money and not the customer, which you do not want for obvious reasons.

So, with all that said, my Mission Statement is as follows; “At Phineas Fogg Snacks we are proud to make crazy and delicious snacks for bars the world over. Spreading culture and love everywhere we go.”