Distribution

“Few producers sell their goods directly to the final users. Instead, most use intermediaries to bring their products to market. They try to forge a marketing channel (or distribution channel)—a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.” (Marketing: An Introduction, Armstrong; Kotler, p. 311) Since my target market are bar goers, I will research what the other companies use to deliver their products to the same bars. I am assuming that they all use similar methods of distributing their products. And if there is ever a problem with our deliveries, each bar that I sell to will have the number for Phineas Fogg’s Snacks main office so that any discrepancies can be squashed immediately.