Marketing Implantation is defined as “… the process that
turns marketing plans into marketing actions in order to accomplish strategic
marketing objective. Whereas marketing planning addresses the what and why of
marketing activities, implementation addresses the who, where, when, and how.”
(Marketing: An Introduction, Armstrong/Kotler, p. 57)
The Who: This would be the Phineas Fogg Snacks company and
all other companies involved in promoting, distributing, and purchasers.
The Where: Anywhere that the product is sold.
The When: This would be anytime that the product is being
sold and consumed as well as advertisements on the television or the internet
The How: Everyone knows that you have to crawl before you
can walk, so saying this its fairly obvious we need to start as a small local
business. Slowly spreading the name of Phineas Fogg Snacks.
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