Product

“We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these.” (Marketing: An Introduction, Armstrong; Kotler, p. 208) My product, Kroket Balls, are a delicious snack. But then so are a lot of people’s product. What makes mine stand out is that it has an intriguing look to them that will bring in the Daredevils first, but once they spread the word of how tasty they are people will flock to get them. So over all I feel that this product has a lot of potential that needs to be explored and if explored than we will find ourselves amongst a snack legend. “Quality has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction.” (Marketing: An Introduction, Armstrong; Kotler, p. 214)