Promotion

To promote my product, I will be using the Push Strategy. The Push Strategy is, "A promotion strategy that calls for using sales force and trade promotion to push the product through channels. The producer promotes the product to channel members who in turn promote it to final consumer" (Marketing: An Introduction, Armstrong; Kotler, p. 384) I figured that this would be the best way to promote my product. For all the places that sell my product I will give them items that they can raffle off to the people who buy my product in the individual bars. Once a costumer buys the Kroket balls they will get a slip to put their name and phone number down so they can win great prizes while also getting a taste meal.